騏 頤 達

自我陶醉的說法

Kanji takes on a new life--it is given expression and inspiration in Shishu's hands. Take for example, the kanji meaning "hiroi" (spacious), which was used as a concept logo to express Nissan's automobile Tiida early this year. The central piece of the kanji character is written so that it resembles a smile, giving it a rhythmic and happy feel.

TIIDA，源自英语tide，含潮流、趋势之意。TIIDA中两个并排的“i”字，代表着人与人之间的关爱，还寓意TIIDA颐达与TIIDA骐达，一母同胞，正如两匹比肩而立的骏马。

颐然宽阔 骐骥千里

东风日产的确偏爱古香古色的汉字文化。从天籁到颐达，再到骐达。

颐达，记得《易·序卦》有言：颐者，养也。《广雅》也有言：达，通也。一辆轿车，起这样的名字，仿佛一台上山的竹轿，挥汗如雨不属于我，我可自在躺着四处走。

骐达，《说文》里有“骐，马青骊文如博棋也。” 《楚辞·离骚》也说：乘骐骥以驰聘兮。古人骑马，今人乘车，那要是怎样鲜活的一款车，立则凝神焕发，因为马是美丽高贵的动物；行则一马平川，优美如风。